Growth + Marketing Agency
Founded 2021 - Fairfield, IA
Billing mid-seven figures annually
With a team of ~20 employees
Purpose: Unlock potential. Simple.

In–Practice partnered with the agency's leadership team to articulate an inspiring company vision and then establish new strategic approaches for management, daily operations, and business development.

Engagement: Two consecutive 6-month retainers. Weekly meetings with CEO. Led workshops and helped orchestrate staff off-sites.

Accomplishments:

  • Refine Bodhi purpose and leverage for alignment, internally and externally

  • Define leadership roles and responsibilities, then clarify processes for approvals and decision-making

  • Improve Business Development capability: product offering, sales material, CRM/pipeline, BD process, and principles for account management

  • Establish practice of measuring and reporting company progress against well-defined Strategic Objectives

  • Define long term goals and position for potential investment or strategic partnership

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    In–Practice embedded alongside three founders to launch a new ed-tech platform for training and certifying intimacy coordinators in the film and television industry. Case Study

  • The Moth

    In–Practice advised established global non-profit as they navigated dramatic organizational change and prepared a new annual strategic plan. Case Study

  • WONU

    In–Practice supported experiential agency founder through personal and professional transformation, creating accountability for near term goals while helping to design their next chapter. Case Study